What should you charge to license a photograph?
Enter your own base fee for a single, limited use, then pick how the image will be used. The tool multiplies your fee by each factor and builds a plain text licence summary you can copy into a quote.
How the tool works
This is a quote builder. You set a base fee for one single, limited use, and the tool multiplies it by a factor for the type of use, the duration, the territory, the exclusivity, the size or reach and whether the client is a commercial business. The quote is the base fee multiplied by every factor, rounded to the nearest penny, and the chain is shown step by step.
The multipliers in the table are starting assumptions that you can adjust. They are not an industry price list and are not taken from any agency. Open the table, change any figure and the quote updates, so you can match your own pricing. A longer term, wider territory or exclusive rights normally cost more, but how much more is your decision.
This is not legal advice, and the summary is not a contract. Get a written agreement before the image is used. In the UK the author of a photograph is normally the first owner of the copyright, unless they took it as an employee in the course of their employment. Moral rights and credit need to be asserted in writing.
Questions
Are the multipliers an industry standard?
No. They are adjustable assumptions, not a price list and not taken from any named agency. Change them to suit how you price your own work.
Is the licence summary a legal document?
No. It is a plain text summary for a quote or email. Get a written agreement before the image is used.
Who owns the copyright in a photograph in the UK?
The author is normally the first owner, unless they took the photograph as an employee in the course of their employment.
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